This summer is full of great events in Toronto. You’ll want to add Mercedes-Benz Studio Pop-Up to your list.

Event Details

Mercedes-Benz Canada has partnered with Canadian sportswear brand Reigning Champ to create the Mercedes-Benz Studio Toronto, located inside the renowned Canadian luxury department store, Holt Renfrew on Bloor Street. Blending luxury, fashion and automotive design, the Studio offers much more than beautiful displays. Visitors can experience the Mercedes-AMG Test Drive Pop-Up, where you can get behind the wheel of a selection of AMG models and experience their performance, power and excitement for yourself.

If you’re a tennis fan, you’ll also have the chance to watch Vincente Muñoz at work as he expertly strings and tunes tennis rackets, adding another unique element to the experience.

Vincente will be on location July 10-12th and July 31st- August 2nd 2026

One of the highlights is the Reigning Champ collection, where you’ll find athletic-inspired apparel with the option to personalize select pieces with your own initials or even the Mercedes-Benz logo.

Of course, the cars are the stars of the experience. On display are two beautiful Mercedes-Benz models: the elegant CLA and the all-electric G-Class, finished in a stunning deep emerald green. They’re the perfect inspiration for arriving in style—perhaps on your way to a summer tennis match.

I love this Emerald Green Electic G-Wagon

While you’re there, take a break at the Holt’s Café pop-up, where you can enjoy refreshing drinks like matcha or iced coffee, along with a selection of tennis-themed pastries.

As you explore the space, don’t miss the beautiful design details. One wall showcases a colourful display of MANUFAKTUR paint finishes and interior material samples, giving visitors a closer look at Mercedes-Benz’s bespoke customization program.

Mercedes-AMG Test Drive Pop-Up

July 16–19, 2026
July 23–26, 2026

Hours of Operation
Thursday – Saturday: 10 AM – 7 PM
Sunday: 12 PM – 6 PM

To learn more about the MANUFAKTUR Customization program:

https://www.mercedes-benz.ca/en/manufaktur

What’s your dream colour for a Mercedes-Benz?

Until next time, xo