Interpretation of Fashion shows versus concept cars

Concept cars vs. Fashion Shows

What does the future hold for the automotive industry? What can we predict?

What can we expect in stores based on runway trends?

Interpretation of fashion shows versus concept cars

Fashion shows and car shows are all over the world but still have their main hub. They even have some cities in common such as Tokyo and Paris.

People come from all over the world to enjoy these shows and take photos and take in the new upcoming trends in these highly influential industries.

They both have the same goal; advertise new products and introduce new concepts and bring the freshest style lines to potential mainstream.

Concept cars and  Haute couture pieces have one important thing in common; Not made for mass production. Mainly used to demonstrate the brand’s vision for future models.

Using non-traditional build methods, concept cars are often built with the performance and aesthetic in mind; hence, the price to build this car, relatively speaking does not matter. Using titanium carbon fibre and other expensive materials is common.

If we are speaking about haute couture, the same idea applies- Couture Ateliers such as Dior, Chanel and up and coming house Ralph &Russo do not really count how much it will cost them to make a certain garment; anything goes, from crystal embroideries to 6000 hand sewn pearls  (Lupita Nyong’o’s Oscar dress),

the result is the most crucial part as the design house wants to reflect it’s creativity and not base the construction and materials on budget.

So why these crazy expensive cars and garments? To show off? Nope, it simply allows the companies to express their true image , style line and branding.

So why not go nuts and create something crazy that will show how great and creative one can be? Fitting in the norm is boring; going above and beyond everyone’s expectations is always a good thing. When these prototypes or garments are being created, the focus is beauty and savoir faire.

Let’s celebrate each and every brand’s individuality and concept. Cheers to many more years of avant-garde designs!

Volkswagen T-Roc  source: VM photos