Welcome back to another Edition of SoViolette at the Canadian International Auto Show 2025
The 2025 Canadian International AutoShow is a feast for car lovers, bringing together the latest automotive innovations, jaw-dropping luxury models, and immersive brand experiences.
As a journalist, I had exclusive access to Media Day, capturing behind-the-scenes moments, private unveilings, and one-on-one conversations with industry insiders.
MERCEDES-BENZ AND COBBLE BEACH CONCOURS D’ELEGANCE
One of the standout moments was speaking with Mercedes-Benz about their highly anticipated comeback to the AutoShow after five years. I also had the opportunity to interview Rob McLeese, CEO of The Cobble Beach Concours, who played a key role in bringing Mercedes back to the event.
This collaboration created a fascinating fusion between Mercedes’ cutting-edge technology and the rich heritage of the brand, blending past and future in a remarkable showcase.
1938 Mercedes-Benz – on display at the AutoShow but is usually at a museum in Michigan, USA
Visitors to the Mercedes-Benz booth were treated to an impressive lineup of vehicles, including the G 580 with EQ Technology, making its Canadian premiere, the Mercedes-AMG SL 63 4MATIC+ Roadster, and the Mercedes-AMG GT 63 4MATIC+ Coupe.
The luxurious Mercedes-Maybach EQS 680 4MATIC SUV was also on display, accompanied by the Welcome to Beyond interactive experience, offering a deep dive into the world of sophisticated luxury.
Great discussion with Heiko Schmidt from Mercedes-Benz USA
Next Stop – another German Auto Maker making a return at the Auto Show this year
AUDI
Audi RS e-Tron GT
R8 GT
BMW
Stop by the M Cafe and check out the manual transmission M2
IMSA Racing BMW
BMW brought in a lot of cool Electric Vehicles to check out including the Award-Winning i4
LEGO X MCLAREN
In a remarkable collaboration, LEGO and McLaren also unveiled a life-size, drivable McLaren P1 model.
Constructed from over 342,000 LEGO Technic pieces, this full-scale replica weighs approximately 1,220 kg and can reach speeds up to 40 mph.
Formula 1 driver Lando Norris had the opportunity to drive this unique creation around the Silverstone Circuit.
JEEP
At the 2025 Canadian International AutoShow in Toronto, Jeep enthusiasts can look forward to the return of Camp Jeep, an interactive exhibit that debuted in Canada in 2023
This 1,858 square-metre (20,000 square-foot) indoor off-road course offers attendees a firsthand experience of the legendary capabilities of Jeep vehicles
CHEVROLET
Chevrolet also made waves at the AutoShow with the debut of its newest Corvette
A striking addition to the legendary lineup that captured the attention of enthusiasts and industry insiders alike
A very cool Rolex Daytona 24 Winning Corvette was showcased – still as is after the gruelling Florida endurance race
MATTEL
We visited the Mattel Booth where Garrett was kind enough to let us climb into this Monster Truck
A lot of buttons and gages to operate this beast – that hole with the plexi glass is the entrance/exit
Smile from a 10 foot truck
EXOTICS AND SUPER CARS
Below : Autostrada booth with a Lamborghini Diablo and Grand Touring Autos with a Lamborghini Revuelto
Maserati MC-20 with a custom iridescent pearl blue
Ferrari of Ontario
Pagani Huayra R (1 of only 30 ever built) at the Autostrada Magazine booth
A Car Collectors dream – F40 and F50
A few yellow Cars and a Signature McLaren Orange Artura
a few other cool cars
IMMERSIVE EXPERIENCES
Red Bull brought excitement to the show with interactive exhibits, including a Formula 1 Red Bull Racing car on display and a SIM racing section, allowing visitors to experience the thrill of high-speed racing firsthand.
RCLUB
RCLUB is a private members’ club in Toronto that offers car enthusiasts 24/7 access to a clubhouse featuring a workshop, indoor wash bay, driving simulators, and a vibrant social scene.
They also are storing this very cool vehicle by Oro Station which is an automotive innovation hub with a 4.1 km FIA Grade 3 circuit in Ontario.
Learn more here : https://www.orostation.ca/
EV TEST DRIVES – INDOOR TRACK
The EV Track lets you drive a selection of EV vehicles from many car manufacturers – I selected the Cadillac Escalade EQ
Learn more about it here : https://www.cadillaccanada.ca/en/electric/escalade-iq
Hope you all enjoyed this coverage by SoViolette and Polonez News. A short video with interviews will be available shortly
Fun Fact – the driver positioned the G 580 with no guidance or assistance on that giant rock display
Special to thank you to Rob McLeese, Mercedes-Benz and Cadillac
What’s your favorite car at the Autoshow this year?
xo,
